PRSSA UD

Written By: Kylie Marley Introduction With public relations and communications being such a broad major, there's so much room for different interests that allow you to pursue a career you're passionate about. With internship and job season right around the corner, it's exciting (and sometimes overwhelming) to consider the wide range of PR firms and specialties to choose from. Have you ever stopped to think about how hospitals, biotech companies, and wellness brands get their stories in front...

Written By: Emily Sawyer Maybe it’s just because I watch a lot of mukbang’s on TikTok, but my for-you page has been spitting out videos left and right of different restaurant CEO’s trying their company’s food on camera and going viral because of it. A play on the original video of McDonald’s CEO, Chris Kempczinski, taking a “big bite” of McDonald’s new Big Arch burger as a tactic to advertise the new product and create buzz, it did not in fact generate the buzz the company intended. People...

Written By: Michael Stoll Have you ever wondered how the lifecycle of a news story works? How does the media know where to be for a major announcement or event? In reality, it is rarely by chance. Behind many stories is a coordinated effort between public relations professionals and journalists. Today, I want to provide some insight into how PR and journalism work together to inform the public and amplify important messages. In many cases, the process begins with a public relations team...