PRSSA UD

Written by Shannen Gotay On Monday, November 10, members of the University of Delaware’s Public Relations Student Society of America (PRSSA) traveled to New York City for an exclusive field trip to Stagwell, a global “modern marketing” network headquartered at One World Trade Center. Stagwell is known for its tech-forward approach to communications and its innovative network of agencies, which include creative, media, digital transformation, and data-driven strategies. The visit offered a...

Insights from a PRSSA field trip on brand discovery, visibility, and storytelling in the agentic era. By: Dylan DeSilva On Monday, November 10th, UD PRSSA had the chance to visit Hunter, an independent agency specializing in earned media, digital storytelling and brand visibility - an experience full of insights that reshaped the minds of developing PR students. What started as a typical agency tour quickly turned into a masterclass on the future of communications. Start with “Hi” Right when...

By: Emily Sawyer Anyone who knows of PRSA knows how iconic ICON truly is. A bustling week invites some of the greatest PR, communications, and marketing professionals and students from around the country to come together for one week a year to offer networking, professional development advice, and informational sessions on industry trends. It is an exciting annual event that is designed to bring together professionals and students for career advancement, but also to just meet great and...