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Written by Shannen Gotay On Monday, November 10, members of the University of Delaware’s Public Relations Student Society of America (PRSSA) traveled to New York City for an exclusive field trip to Stagwell, a global “modern marketing” network headquartered at One World Trade Center. Stagwell is known for its tech-forward approach to communications and its innovative network of agencies, which include creative, media, digital transformation, and data-driven strategies. The vi

Insights from a PRSSA field trip on brand discovery, visibility, and storytelling in the agentic era. By: Dylan DeSilva On Monday, November 10th, UD PRSSA had the chance to visit Hunter, an independent agency specializing in earned media, digital storytelling and brand visibility - an experience full of insights that reshaped the minds of developing PR students. What started as a typical agency tour quickly turned into a masterclass on the future of communications. Start with

By: Emily Sawyer Anyone who knows of PRSA knows how iconic ICON truly is. A bustling week invites some of the greatest PR, communications, and marketing professionals and students from around the country to come together for one week a year to offer networking, professional development advice, and informational sessions on industry trends. It is an exciting annual event that is designed to bring together professionals and students for career advancement, but also to just meet

By: Michael Stoll On Monday, November 3rd, the University of Delaware’s Public Relations Student Society of America (PRSSA) welcomed UD Alum Paul Silano, Marketing Manager at Universal Orlando Parks and Resorts, as a guest speaker via Zoom. Silano joined Universal in 2023, where he plays a key role in promoting major events around the park such as Halloween Horror Nights, Holidays at Universal, Mardi Gras and the highly anticipated Universal Epic Universe opening in 2025. Thr

By: Shannen Gotay If you’ve ever opened your inbox to see the words “Unfortunately, we’ve decided to move forward with other applicants at this time,” you know exactly how rejection feels. It’s that mix of disappointment and self-doubt that makes you want to shut your laptop, crawl into bed, and rethink your entire career path. But here’s the truth, rejection is not only normal in public relations, it’s practically a rite of passage. In an industry built on pitching, persuadi

The Importance of LinkedIn & A Digital Portfolio By: Dylan DeSilva As you’re applying to jobs and internships, the process can start to feel a little repetitive. Click submit, wait, repeat. Similarly, employers face the same monotony as they sort through hundreds of resumes that are seemingly identical. A list of dates, titles and action verbs in times new roman font can’t always capture who you are or the true impact you’ve made. As PR practitioners, storytelling is at th