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Written By: Kylie Marley Introduction With public relations and communications being such a broad major, there's so much room for different interests that allow you to pursue a career you're passionate about. With internship and job season right around the corner, it's exciting (and sometimes overwhelming) to consider the wide range of PR firms and specialties to choose from. Have you ever stopped to think about how hospitals, biotech companies, and wellness brands get their

Written By: Emily Sawyer Maybe it’s just because I watch a lot of mukbang’s on TikTok, but my for-you page has been spitting out videos left and right of different restaurant CEO’s trying their company’s food on camera and going viral because of it. A play on the original video of McDonald’s CEO, Chris Kempczinski, taking a “big bite” of McDonald’s new Big Arch burger as a tactic to advertise the new product and create buzz, it did not in fact generate the buzz the company i

Written By: Michael Stoll Have you ever wondered how the lifecycle of a news story works? How does the media know where to be for a major announcement or event? In reality, it is rarely by chance. Behind many stories is a coordinated effort between public relations professionals and journalists. Today, I want to provide some insight into how PR and journalism work together to inform the public and amplify important messages. In many cases, the process begins with a public rel

Written by Dylan DeSilva In today’s fast-moving world of fashion, beauty, and pop culture, traditional PR campaigns often struggle to cut through the noise. Collaborations are the new secret weapon for brands that want instant visibility, cultural relevance, and a viral moment. Whether it’s a limited-edition sneaker drop, a beauty line inspired by a hit show, or a celebrity partnership, collabs allow brands to tap into audiences that might have been out of reach and do it in

Written by Ciara Gustin The Shift in How We Receive Information Books have long been our most trusted source for stories, lessons, and imagination. Their pages guide us from beginning to end, shaping how we learn to understand, infer, and interpret the world. Stories like Goldilocks and the Three Bears stick with us not because they’re perfect, but because they were our earliest tests of comprehension, our first steps into literacy. But today, the book has a restless cousin:

Written by Lauren Kane Breaking into the world of public relations can feel frightening, especially when employers expect you to have hands-on experience. The key to standing out? Building a portfolio that speaks for YOU. Here is how to showcase your skills, creativity, and results as a college student diving into the PR world. Start With Your Best Work Even if you are a student with no hands-on PR experience, you likely have projects completed in class that you can showcase.

Written by Annie Pettinato In today’s digital landscape, brand apologies feel almost routine. Whether it is a product controversy, a poorly received campaign, or backlash on social media, companies are often quick to release a statement. But audiences rarely take those apologies at face value. Most people can tell when a response feels genuine versus when it sounds like a carefully worded attempt to move on. The difference is not whether a brand apologizes. It is how the apol

Written by Shannen Gotay How Pop Culture Drives Mass Style, and What That Means for Public Relations Television has always influenced culture, but in today’s digital world, that influence spreads faster than ever. With the release of Love Story: John F. Kennedy Jr. and Carolyn Bessette , audiences aren’t just watching a retelling of a famous couple, they’re trying to recreate it. The new series from Ryan Murphy has sparked a huge renewed interest in the style of Carolyn Besse

Written By Kylie Marley The University of Delaware’s Public Relations Student Society of America (PRSSA) welcomed junior Scarlett St. Clair during their first meeting of the semester. Scarlett, 21, is a communication major with a concentration in public relations and a minor in English. She chose to pursue PR because of her passion for connecting with others, creating engaging social media content, and using strategic communication to tell meaningful stories. Beyond PRSSA,

Written By Michael Stoll It’s now been a few years since AI seemed to take over classrooms, workplace productivity, and many other aspects of daily life. It’s hard for students to remember the time before AI was widely used and normalized. With free tools widely accessible such as ChatGPT, Google Gemini, various photo generators, and sound generators amongst many more, that leads to a question of whether AI in its current use is a tool or rather a threat! It’s common knowle

Written by Emily Sawyer 2016: A time that pre-dated internet chaos, where the latest trends were which Kylie Jenner Lip Kit looked best or making sure “Millenial pink” was filtered somewhere on your instagram feed. Social media presences were not expected to be as perfect and polished as they are today, and people cared less about their branding and online personality. Tumblr-era fashion and vine humor persevered, and overall everything was just described as “simpler.” With

Written by Annie Pettinato In today’s digital landscape, a brand crisis no longer builds over days. On TikTok, it can escalate in hours. What once required press coverage and formal statements now spreads through stitches, duets, and comment threads. TikTok has reshaped crisis communication from controlled messaging to live, public conversation. Unlike traditional media cycles, TikTok’s algorithm amplifies engagement instantly. If a negative video gains traction, it is pushed

Written by Shannen Gotay On Monday, November 10, members of the University of Delaware’s Public Relations Student Society of America (PRSSA) traveled to New York City for an exclusive field trip to Stagwell, a global “modern marketing” network headquartered at One World Trade Center. Stagwell is known for its tech-forward approach to communications and its innovative network of agencies, which include creative, media, digital transformation, and data-driven strategies. The vi

Insights from a PRSSA field trip on brand discovery, visibility, and storytelling in the agentic era. By: Dylan DeSilva On Monday, November 10th, UD PRSSA had the chance to visit Hunter, an independent agency specializing in earned media, digital storytelling and brand visibility - an experience full of insights that reshaped the minds of developing PR students. What started as a typical agency tour quickly turned into a masterclass on the future of communications. Start with

By: Emily Sawyer Anyone who knows of PRSA knows how iconic ICON truly is. A bustling week invites some of the greatest PR, communications, and marketing professionals and students from around the country to come together for one week a year to offer networking, professional development advice, and informational sessions on industry trends. It is an exciting annual event that is designed to bring together professionals and students for career advancement, but also to just meet

By: Michael Stoll On Monday, November 3rd, the University of Delaware’s Public Relations Student Society of America (PRSSA) welcomed UD Alum Paul Silano, Marketing Manager at Universal Orlando Parks and Resorts, as a guest speaker via Zoom. Silano joined Universal in 2023, where he plays a key role in promoting major events around the park such as Halloween Horror Nights, Holidays at Universal, Mardi Gras and the highly anticipated Universal Epic Universe opening in 2025. Thr

By: Shannen Gotay If you’ve ever opened your inbox to see the words “Unfortunately, we’ve decided to move forward with other applicants at this time,” you know exactly how rejection feels. It’s that mix of disappointment and self-doubt that makes you want to shut your laptop, crawl into bed, and rethink your entire career path. But here’s the truth, rejection is not only normal in public relations, it’s practically a rite of passage. In an industry built on pitching, persuadi

The Importance of LinkedIn & A Digital Portfolio By: Dylan DeSilva As you’re applying to jobs and internships, the process can start to feel a little repetitive. Click submit, wait, repeat. Similarly, employers face the same monotony as they sort through hundreds of resumes that are seemingly identical. A list of dates, titles and action verbs in times new roman font can’t always capture who you are or the true impact you’ve made. As PR practitioners, storytelling is at th